Why do ski boots have to hurt?

While I already have 11 days skiing under my belt, it seems that some of the same challenges I faced last year are once again rearing their ugly head. Yep, boot pain is once again a prominent part of my ski life. It doesn’t keep me from having fun or enjoying full days on the slopes, but why is it my ski boots are all nice and cozy like a pair of Beautifeel shoes. I suppose it’s partly the price you pay for buying stiff boots, but much of it has to actually do with my feet and aside from having them reshaped, it will just have to be something I deal with cause we all know that you can’t just have your feet reshaped. That’s just silly.