Sugarloaf's getting back to basics!

Upon completion of the resorts former centerpiece – the PHB base to summit 4-person gondola – Sugarloaf ski resort wanted a way to make sure the skiing public knew they were out to be a major player in eastern skiing. With trails being cut to international racing standards, Sugarloaf added “/usa” to its’ name in 1966.
For many of us, the resort has always been known as Sugarloaf/usa, but times change. The gondola that once stood as symbol for the massive ski resort, is now gone (The last remnant – the decrepit mid-station was removed from the mountain this past summer.) and the resort finally has a financially viable operator in that of Boyne/USA. So while it was still a little under the radar, the mountain made the decision last summer to “get back to basics,” as I’ve been told. Apparently many folks felt that “usa” wasn’t the best representation of the resort that had been developed as just Sugarloaf for 15 years before the initial name change. There are many people that still don’t know the change has happened, but when you go around the resort or see those famous triangles on the bumpers of cars, or indeed on rival mountains’ lift towers; expect a different look. Just don’t expect a different mountain. Sugarloaf still makes the rest of eastern skiing and riding look small.